Colour printing can generate a greater consumer response than black and white pieces. Studies show that a full colour piece addressed to a prospect by name will likely generate a response rate of over 40%.

We have had our C8000 Konica Minolta for over a year and have since seen requirements for full colour personalised mailers increase tenfold!

Speak to DP Direct to discuss your requirements!

DP has a highly skilled analytics team that has experience in supporting campaign management, segmenting propests or customers, data management, data cleanup and data processing for prospects databases.

With our wealth of experience in large-scale campaign management, development and operations, we are able to take your client base, clean the data, target that data and manage responses in collaboration with our call centre partners.

Along with our in house printing and fulfillment services we have all the tools at hand to execute a successful campaign.

On pricing, if your mailings qualify for Advertising Mail then you should expect price increases generally in the range from 2% to 4%, however if you have to use their Business Mail services you are likely to see increases in the region of 9% to 20%!  On top of all this, for almost all postal services you will also now be charged VAT.

At DP Direct we will do our best to help you through the maze of options and prices to ensure that you get the most appropriate and cost-effective solution for your requirements.  In the meantime, here are a few key headline points which we hope you will find helpful:

• Where possible make your mailings “machinable”.  This will enable the Royal Mail to process your addressed items most efficiently and cost effectively through their new sorting equipment.  Pricing this time and in the future will continue to encourage “machinability” with significant discounts available
• Most mailings that are either promoting a Marketing / Sales message or are Fundraising communications can qualify for the much cheaper Advertising Mail services as long as a few straightforward Data Management requirements are adhered to
• Machinable Sorted Mail is generally cheaper for us to handle on your behalf and is likely to give you the cheapest postage prices
• Royal Mail 2^nd class postage will be more expensive than comparable DSA postage rates such as with TNT.  These in turn will generally be a little more expensive than the cheapest Economy rate of postage from Royal Mail but will get there a day or two earlier

Please speak to your Account Manager who will be able to give you best advice on all these new changes.

On top of the financial savings, you would also benefit by protecting your brand against the potential damage of incorrect mailings, and you would significantly reduce your environmental footprint by not sending mailings to people who don’t want them or won’t get them.

You can send data to us as email, CD’s, VPN and FTP / SFTP directly into our system. We also have our own secure File Transfer System www.mailbigfile.com/dpdirect

Our data processing team will ensure your requirements are met quickly and efficiently, making seemingly impossible deadlines happen.

However simple or complex the project, our software delivers fast, accurate results.

DP Direct has market leading software to import and process all forms of data quickly and accurately.
Our data services include:

• Postal sortation for UK, Royal Mail and DSA postage as well as overseas
• Standard and hierarchical de-duplication
• PAF address correction and postcode validation
• Market leading suppressions to screen data for goneaways, deceased and unmailable addresses as well as NCOA change of address checks
• Salacious word screening
• Salutation and validation checking and completion

Christmas is also a time where people take time to reflect and plan for the future and this also applies to the business world as well. To increase your chances why not send information about offers and deals on your services in mid to late December. It could be a chance to re-launch or re-brand for the New Year. Let DP Direct help you plan your next move.

Inkjetting, or inkjet addressing, is the term used to describe the process of printing variable names and addresses onto mail pieces using inkjetting printers.

DP can provide a complete solution to meet the specific inkjetting requirements in the mailing sector.

Inkjetting Mailings and Inserts :

• Personalising and pre-addressing on-line eliminates time and expense of a separate printing process.
• Personalised in – and on-serts can be selectively fed on to the product with reader details, targeted advertising or special offers.

Personalised and Addressed Covers:

• Inkjet addressing on-line and personalised with membership or subscriber details.
• Quality output with a wide range of fonts even at fast production speeds.
• Print text in several different positions – on cover, or within the book, parallel to spine or head.
• Inkjetting of barcodes for automated data capture.

Inkjetting and Polywrapping:

• Inkjet addressing directly onto wraps eliminates need for labels.
• Automatic re-ordering facility ensures 100% output.
• On-line addressing on poly or paper wraps can reduce cost by 10 fold.

As well as inkjetting addressing DP also have laser printing capabilities, cut sheet and continuous. More suitable for lower volume mailings, and for producing personalised letters.

The DataSeal was launched in January by DMA in conjunction with BSi and is the only recognised standard for information security management systems.

The qualification looks at a number of areas within data security including risk assessment, management responsibility, traceability and responsibility of data, virus/spy prevention, internet/network security, system/server security and data storage & elimination. Security is a very important topic, especially for email marketing providers.

Being awarded the DataSeal accreditation guarantees that DP Direct’s client’s will benefit from the highest standard of safe and secure products when dealing with data.

Nick Claxson, Managing Director said: ‘We’re delighted to have received this accreditation. Data security has always been central to everything we do at DP Direct and is top of the agenda for all of our clients.’

By improving the integrity of your data to comply with legal and best practise guidelines, we can reduce your mailing and postage costs as well as improving response rates.

Business to business data has a burn rate of around 35% a year. This has huge financial implications for potential waste of money and time for your direct marketing campaigns.

Cleaning your data helps you stay compliant with the Data Protection Act by ensuring that the data you hold is current and accurate. You also help protect the environment by avoiding waste when sending out duplicate or unwanted mailings.

On top of the financial savings, you would benefit by protecting your brand against the potential of damage of incorrect mailings, and you would significantly reduce your environmental footprint by not sending mailings to people who don’t want them or won’t get them.

DP Direct has the experience and range of data enhancement services to help strengthen the performance of your mailing, reduce costs and maximise the return:

• PAF Cleansing – correct invalid or mis-spelt addresses and postcodes
• Gone Away Suppression – identify people who have moved house
• New Movers – in many cases we can identify where people flagged as Goneaways have actually moved to – so you can update your database and continue to mail them at their new address
• Deceased Suppression – avoid causing distress and prevent possible fraud by identifying deceased customers
• Telephone Appending – enhance your data with additional telephone numbers
• Deduplication – prevent wastage by removing duplicate entries for the same person or household
• Country Detection – identify foreign records and add the correct country information
• MPS Suppression – check names and addresses against the Mailing Preference Service before direct marketing campaigns

In these troubled ‘credit crunch’ days, it is more important than ever that every penny of the valuable marketing budget is spent wisely, efficiently and with return on investment. Data cleansing should be considered an essential part of a marketeer’s strategy to ensure their most valuable asset, the data, is protected and enhanced.

The main match of the day was played at a blistering pace and saw the Red Tigers take away the lead, defeating Comtec’s team 8-6. Guests enjoyed an afternoon of polo with access to various hospitality tents whilst the youngsters were kept busy on the bouncy castle and inflatable assault course. During the afternoon, the lucky winners of the prize draw and the silent auction lot winners were announced. Prizes of which were donated by a number of generous suppliers including Avaya, Mimecast, Avnet, Barracuda, Brocade and Exclusive Networks who also displayed their portfolio of products and solutions with an abundance of giveaways in the Comtec tent alongside the group of businesses under the Claxson Group.

The day raised over £2,000 in support of ‘The Children’s Trust’ who are a national charity providing care, education and therapy for children with multiple disabilities and complex health needs. The care given by the charity comes at a cost and is not fully met from statutory sources so they rely on voluntary income to meet the full cost. For example new buildings and equipment, leisure activities for the children, maintaining the sensory gardens and nature trail in the grounds, the support offered to families and the cost of recruiting and training the volunteers are all funded through voluntary donations. This is why DP Direct believe the support of events such as these are so important.

DP Direct and The Claxson Group would like to take this opportunity to thank you for joining us and supporting the vital work being done by The Children’s Trust and hope to see you next year!