How using standard data cleansing techniques, such as goneaway suppression, deceased suppression, Mailing Preference Service and the removal of duplicates, will always deliver a positive return on investment for a mailing campaign.

On top of the financial savings, you would also benefit by protecting your brand against the potential damage of incorrect mailings, and you would significantly reduce your environmental footprint by not sending mailings to people who don’t want them or won’t get them.

You can send data to us as email, CD’s, VPN and FTP / SFTP directly into our system. We also have our own secure File Transfer System www.mailbigfile.com/dpdirect

Our data processing team will ensure your requirements are met quickly and efficiently, making seemingly impossible deadlines happen.

However simple or complex the project, our software delivers fast, accurate results.

DP Direct has market leading software to import and process all forms of data quickly and accurately.
Our data services include:

• Postal sortation for UK, Royal Mail and DSA postage as well as overseas
• Standard and hierarchical de-duplication
• PAF address correction and postcode validation
• Market leading suppressions to screen data for goneaways, deceased and unmailable addresses as well as NCOA change of address checks
• Salacious word screening
• Salutation and validation checking and completion

Our 45,000 sq ft premises is equipped with both poly wrap and envelope lines amongst others. We personalise in both mono and colour, using high speed laser and inkjet. In addition we can also offer substantial savings on your postage costs on a run of over 4,000 utilising our Mailsort Services.

DP Direct has been awarded the Direct Marketing Association (DMA) DataSeal standard as a result of rigorous assessments examining whether the company has implemented appropriate information security measures.

The DataSeal was launched in January by DMA in conjunction with BSi and is the only recognised standard for information security management systems.

The qualification looks at a number of areas within data security including risk assessment, management responsibility, traceability and responsibility of data, virus/spy prevention, internet/network security, system/server security and data storage & elimination. Security is a very important topic, especially for email marketing providers.

Being awarded the DataSeal accreditation guarantees that DP Direct’s client’s will benefit from the highest standard of safe and secure products when dealing with data.

Nick Claxson, Managing Director said: ‘We’re delighted to have received this accreditation. Data security has always been central to everything we do at DP Direct and is top of the agenda for all of our clients.’

Good data is key to direct marketing success!

By improving the integrity of your data to comply with legal and best practise guidelines, we can reduce your mailing and postage costs as well as improving response rates.

Business to business data has a burn rate of around 35% a year. This has huge financial implications for potential waste of money and time for your direct marketing campaigns.

Cleaning your data helps you stay compliant with the Data Protection Act by ensuring that the data you hold is current and accurate. You also help protect the environment by avoiding waste when sending out duplicate or unwanted mailings.

On top of the financial savings, you would benefit by protecting your brand against the potential of damage of incorrect mailings, and you would significantly reduce your environmental footprint by not sending mailings to people who don’t want them or won’t get them.

DP Direct has the experience and range of data enhancement services to help strengthen the performance of your mailing, reduce costs and maximise the return:

• PAF Cleansing – correct invalid or mis-spelt addresses and postcodes
• Gone Away Suppression – identify people who have moved house
• New Movers – in many cases we can identify where people flagged as Goneaways have actually moved to – so you can update your database and continue to mail them at their new address
• Deceased Suppression – avoid causing distress and prevent possible fraud by identifying deceased customers
• Telephone Appending – enhance your data with additional telephone numbers
• Deduplication – prevent wastage by removing duplicate entries for the same person or household
• Country Detection – identify foreign records and add the correct country information
• MPS Suppression – check names and addresses against the Mailing Preference Service before direct marketing campaigns

In these troubled ‘credit crunch’ days, it is more important than ever that every penny of the valuable marketing budget is spent wisely, efficiently and with return on investment. Data cleansing should be considered an essential part of a marketeer’s strategy to ensure their most valuable asset, the data, is protected and enhanced.

On Sunday 10th July 2011, 300 invited guests were treated to a day of keenly contested Polo on the grounds at Sussex Polo Club, competing for the Comtec Enterprises annual charity Cup in aid of ‘The Children’s Trust’ Tadworth. Comtec Enterprises are a sister company to DP Direct, part of the Claxson Group.

The main match of the day was played at a blistering pace and saw the Red Tigers take away the lead, defeating Comtec’s team 8-6. Guests enjoyed an afternoon of polo with access to various hospitality tents whilst the youngsters were kept busy on the bouncy castle and inflatable assault course. During the afternoon, the lucky winners of the prize draw and the silent auction lot winners were announced. Prizes of which were donated by a number of generous suppliers including Avaya, Mimecast, Avnet, Barracuda, Brocade and Exclusive Networks who also displayed their portfolio of products and solutions with an abundance of giveaways in the Comtec tent alongside the group of businesses under the Claxson Group.

The day raised over £2,000 in support of ‘The Children’s Trust’ who are a national charity providing care, education and therapy for children with multiple disabilities and complex health needs. The care given by the charity comes at a cost and is not fully met from statutory sources so they rely on voluntary income to meet the full cost. For example new buildings and equipment, leisure activities for the children, maintaining the sensory gardens and nature trail in the grounds, the support offered to families and the cost of recruiting and training the volunteers are all funded through voluntary donations. This is why DP Direct believe the support of events such as these are so important.

DP Direct and The Claxson Group would like to take this opportunity to thank you for joining us and supporting the vital work being done by The Children’s Trust and hope to see you next year!

Sustainable Mail is designed to help you minimise the environmental impact of your mailing and demonstrate your commitment to good environmental practices. Ensure your Mailsort mailing meets our specification and you can increase its recyclability, improve its targeting and access lower prices as well.

There are two levels in this specification: entry level and intermediate level. Both will evolve over time to reflect changing capabilities of local authorities to recycle material, as well as technological developments in the industry.

To qualify for Sustainable Mail you must satisfy the entry level criteria as a minimum. For the intermediate level, you must fulfil both the entry level and the intermediate level specifications.

Sustainable Mail Entry Level

• No Polythene wrapping is currently allowed
• No brown paper (manila) envelopes are allowed
• Paper must be from renewable or recycled sources eg. FSC/PEFC
• All companies in the manufacturing, printing and mailing chain must be ISO 14001 accredited or have the appropriate Environmental Management Systems in place
• Envelopes must carry a logo to encourage recycling. This is often done with a logo/ wording confirming that the paper has come from sustainable sources
• No lamination of any items of the pack is permitted and no item can have more than 90% ink coverage

Sustainable Mail intermediate Level
Requirements as per Sustainable Mail entry Level PLUS ….

• Must suppress data against one or more commercially available Deceased file
• Must suppress data against one or more commercially available Goneaways file
• Must facilitate returns (i.e. have a return address)
• Must ensure that all Goneaways/Deceased items returned are marked on the database and removed from mailings within 3 months of receipt
• 95% postcoding accuracy is required from PAF
• No UV finishes are permitted
• No rubber-based adhesives can be used

GMC’s Printnet

GMC personalised communications software is used by nearly 50% of the leading global direct marketing and print service providers for diverse applications including direct mail, incentive/loyalty programs and combined promotional/ transactional applications. The GMC Communications Suite provides a ‘design once, output anywhere’ environment for fast, efficient production of direct marketing materials that raise profitability and drive better response rates.

Printsoft’s PReS

PReS is a software solution that simplifies the creation, production and delivery of personalised documents. Such documents can include variable text, pictures, graphics, barcodes and merged data. It is an interactive interface for designing and developing most Direct Marketing and Transaction applications, it’s main features are:

• Wizard-based design workflow eliminates print defects and speeds design
• Robust data wizard to import data from csv, Excel and Access
• Dynamic positioning of variable content with user-specified Anchors, Bumpers and Links
• Provides built-in EasyMailer specific features as well as a full range of capabilities for making postcards, letters and other personalised direct marketing documents

Contact one of our dedicated account managers today to discuss your requirements.

DP Direct offer a full range of printing for schools whether it’s a set of school reports, staff handbooks, classroom resources or the termly newsletter. DP can meet all your requirements providing an efficient service to the highest of standards.

Our digital laser printing capabilities extend to all paper sizes in colour and black and white, double or single sided.

We work with schools producing top quality printed material, all at very competitive prices.

Call one of our dedicated account managers today to discuss your requirements!

Minimise the postage price increase with Advertising Mail.

Maximising the use of all available discount services will drastically reduce the impact of the price increases, which take effect from 9th May:

• Postage prices for Mailsort are going up by around 16% from May 9th BUT if your mailing qualifies as Advertising Mail then you are likely to see an increase of nearer to 2%
• In order to use Advertising Mail on your own Royal Mail account you must chase your Royal Mail Account Manager to have all the appropriate Advertising Mail Mailsort Services added to your account.

A further discount up to .03p can also be gained by using the existing Responsible Mail service, entry level.

Get your Royal Mail account set up with the new Advertising Mail service today!

Call one of our dedicated account managers today to find out how you can benefit from these discounts or discuss how these postal changes will effect you!

The DP Direct website positions DP direct as one of the largest digital printing, fulfillment and mailing house companies in the South East.

As well as providing PDF downloads the website includes tools and information which help tell the story of how DP Direct’s capabilities add value to any digital print, fulfillment and mailing project.