Data Cleansing – Delivering a positive ROI
How using standard data cleansing techniques, such as goneaway suppression, deceased suppression, Mailing Preference Service and the removal of duplicates, will always deliver a positive return on investment for a mailing campaign. On top of the financial savings, you would also benefit by protecting your brand against the potential damage of incorrect mailings, and you would significantly reduce your environmental footprint by not sending mailings to people who don’t want [...]
Direct Marketing – Not just for Christmas!
If you are planning to send a Christmas mailing, you need to start your preparations NOW! Plan a mailing as part of a properly integrated marketing campaign and decide what part direct mail needs to play in achieving your goals. Speak to DP Direct today to take the stress out of your Christmas direct mail campaigns. Christmas is also a time where people take time to reflect and plan for [...]
Mailsort Discounts
Our 45,000 sq ft premises is equipped with both poly wrap and envelope lines amongst others. We personalise in both mono and colour, using high speed laser and inkjet. In addition we can also offer substantial savings on your postage costs on a run of over 4,000 utilising our Mailsort Services.
Inkjetting and Personalisation
We provide online and offline inkjetting, but what exactly does inkjetting mean? Inkjetting, or inkjet addressing, is the term used to describe the process of printing variable names and addresses onto mail pieces using inkjetting printers. DP can provide a complete solution to meet the specific inkjetting requirements in the mailing sector. Inkjetting Mailings and Inserts : Personalising and pre-addressing on-line eliminates time and expense of a separate printing process. [...]
DP Direct has been awarded the Direct Marketing Association (DMA) DataSeal standard.
DP Direct has been awarded the Direct Marketing Association (DMA) DataSeal standard as a result of rigorous assessments examining whether the company has implemented appropriate information security measures. The DataSeal was launched in January by DMA in conjunction with BSi and is the only recognised standard for information security management systems. The qualification looks at a number of areas within data security including risk assessment, management responsibility, traceability and responsibility [...]
The Real Cost of Bad Data
Good data is key to direct marketing success! By improving the integrity of your data to comply with legal and best practise guidelines, we can reduce your mailing and postage costs as well as improving response rates. Business to business data has a burn rate of around 35% a year. This has huge financial implications for potential waste of money and time for your direct marketing campaigns. Cleaning your data [...]
DP Direct part of the Claxson Group sponsor the annual polo ‘Comtec Enterprises Charity Cup’
On Sunday 10th July 2011, 300 invited guests were treated to a day of keenly contested Polo on the grounds at Sussex Polo Club, competing for the Comtec Enterprises annual charity Cup in aid of ‘The Children’s Trust’ Tadworth. Comtec Enterprises are a sister company to DP Direct, part of the Claxson Group. The main match of the day was played at a blistering pace and saw the Red Tigers [...]
Make your Direct Marketing more environmentally-friendly with Sustainable Mail!
Sustainable Mail is designed to help you minimise the environmental impact of your mailing and demonstrate your commitment to good environmental practices. Ensure your Mailsort mailing meets our specification and you can increase its recyclability, improve its targeting and access lower prices as well. There are two levels in this specification: entry level and intermediate level. Both will evolve over time to reflect changing capabilities of local authorities to recycle [...]
DP Direct use world- renowned PReS & GMC software technology
GMC’s Printnet GMC personalised communications software is used by nearly 50% of the leading global direct marketing and print service providers for diverse applications including direct mail, incentive/loyalty programs and combined promotional/ transactional applications. The GMC Communications Suite provides a ‘design once, output anywhere’ environment for fast, efficient production of direct marketing materials that raise profitability and drive better response rates. Printsoft’s PReS PReS is a software solution that simplifies [...]
Digital Printing for your School
DP Direct offer a full range of printing for schools whether it’s a set of school reports, staff handbooks, classroom resources or the termly newsletter. DP can meet all your requirements providing an efficient service to the highest of standards. Our digital laser printing capabilities extend to all paper sizes in colour and black and white, double or single sided. We work with schools producing top quality printed material, all [...]