Personalised Colour Mailings hit a record high!
There is a growing realisation in the print community that those who integrate print and data will be able to offer tangible benefits and reap decent rewards. Colour printing can generate a greater consumer response than black and white pieces. Studies show that a full colour piece addressed to a prospect by name will likely generate a response rate of over 40%. We have had our C8000 Konica Minolta for [...]
Data Processing to Campaign Management
We can help you establish clear campaign objectives from simple data capture through to increased sales, campaign management and analysis. DP has a highly skilled analytics team that has experience in supporting campaign management, segmenting propests or customers, data management, data cleanup and data processing for prospects databases. With our wealth of experience in large-scale campaign management, development and operations, we are able to take your client base, clean the [...]
Changes to Royal Mail Services
This April 2nd, Royal Mail are making some significant changes to their services. Some of these changes will make things a little less complicated, but others will do quite the opposite. To add further complication, if you use a Downstream Access postal company such as TNT, then their services are not all changing in quite the same way. On pricing, if your mailings qualify for Advertising Mail then you should [...]
Data Cleansing – Delivering a positive ROI
How using standard data cleansing techniques, such as goneaway suppression, deceased suppression, Mailing Preference Service and the removal of duplicates, will always deliver a positive return on investment for a mailing campaign. On top of the financial savings, you would also benefit by protecting your brand against the potential damage of incorrect mailings, and you would significantly reduce your environmental footprint by not sending mailings to people who don’t want [...]
Direct Marketing – Not just for Christmas!
If you are planning to send a Christmas mailing, you need to start your preparations NOW! Plan a mailing as part of a properly integrated marketing campaign and decide what part direct mail needs to play in achieving your goals. Speak to DP Direct today to take the stress out of your Christmas direct mail campaigns. Christmas is also a time where people take time to reflect and plan for [...]
Mailsort Discounts
Our 45,000 sq ft premises is equipped with both poly wrap and envelope lines amongst others. We personalise in both mono and colour, using high speed laser and inkjet. In addition we can also offer substantial savings on your postage costs on a run of over 4,000 utilising our Mailsort Services.
Inkjetting and Personalisation
We provide online and offline inkjetting, but what exactly does inkjetting mean? Inkjetting, or inkjet addressing, is the term used to describe the process of printing variable names and addresses onto mail pieces using inkjetting printers. DP can provide a complete solution to meet the specific inkjetting requirements in the mailing sector. Inkjetting Mailings and Inserts : Personalising and pre-addressing on-line eliminates time and expense of a separate printing process. [...]
DP Direct has been awarded the Direct Marketing Association (DMA) DataSeal standard.
DP Direct has been awarded the Direct Marketing Association (DMA) DataSeal standard as a result of rigorous assessments examining whether the company has implemented appropriate information security measures. The DataSeal was launched in January by DMA in conjunction with BSi and is the only recognised standard for information security management systems. The qualification looks at a number of areas within data security including risk assessment, management responsibility, traceability and responsibility [...]
The Real Cost of Bad Data
Good data is key to direct marketing success! By improving the integrity of your data to comply with legal and best practise guidelines, we can reduce your mailing and postage costs as well as improving response rates. Business to business data has a burn rate of around 35% a year. This has huge financial implications for potential waste of money and time for your direct marketing campaigns. Cleaning your data [...]
DP Direct part of the Claxson Group sponsor the annual polo ‘Comtec Enterprises Charity Cup’
On Sunday 10th July 2011, 300 invited guests were treated to a day of keenly contested Polo on the grounds at Sussex Polo Club, competing for the Comtec Enterprises annual charity Cup in aid of ‘The Children’s Trust’ Tadworth. Comtec Enterprises are a sister company to DP Direct, part of the Claxson Group. The main match of the day was played at a blistering pace and saw the Red Tigers [...]